Taylor Swift and AT&T are teaming up to launch a new Swift-centric channel called Taylor Swift Now on the company’s DirecTV Now platform.
The channel will serve as “a new destination for unique and never seen Taylor Swift videos,” AT&T announced Tuesday. The channel’s content will include behind-the-scenes footage, concert performances, original videos, and more.
— AT&T (@ATT) 28 November 2016
According to the announcement, Swift and AT&T’s partnership has been ongoing and is wide-reaching:
Taylor Swift NOW is one of many components of AT&T’s exclusive multi-year, multi-faceted deal with the 10-time Grammy winner. Swift will also headline the DIRECTV Super Saturday Night in Houston on Feb. 4, the night before the Big Game.
While no official launch date has been set, the channel will be made available later this year.